Whether a product is tangible or intangible, the criteria that defines a good product are quite the same.
The four Ps of Product Marketing are: Product, Price, Promotion, Place. It is just impossible to define a good product without considering the other 3 Ps. however, here is my attempt at what makes a good product.
The product has to
1) Provide value and enrich the customer in some form or another.(Product)
2) Provide ease of use (Product)
3) Be unique. There has to be differentiation (Product)
4) Have a well defined use of product (Product)
5) Be interesting and exciting (Product)
The four Ps of Product Marketing are: Product, Price, Promotion, Place. It is just impossible to define a good product without considering the other 3 Ps. however, here is my attempt at what makes a good product.
The product has to
1) Provide value and enrich the customer in some form or another.(Product)
2) Provide ease of use (Product)
3) Be unique. There has to be differentiation (Product)
4) Have a well defined use of product (Product)
5) Be interesting and exciting (Product)
